HEY Tech Retail Store Vacancy 2024

HEY Tech Retail Store has been operational and providing reliable technological products for its customers for the past 7 years. Specifically, the computer retail store was opened to offer quality devices for a wide range of customers.

Our company is planning to grow the business further, improve diversity of products offered to customers and ensure sustainability for many years to come. To ensure the fulfillment of our objective, we are looking for a competitive digital marketing professional to join our team. The Digital marketing officer will be tasked with managing social media activities of HEY Mobile and HEY Computer.

Our Tech retail stores (Hey Mobile and Hey Computer) are in journey of building efficient processes to deliver quality tech products to our customer base. In doing so, our company is looking for a passionate and self-directed Digital Marketing Officer (DMO) Professional to join the team we are building. The DMO will work with the creative design officer (videography and graphic design professional) to develop and implement digital marketing campaigns, will be responsible for executing the campaigns and tracking results. Developing and executing a comprehensive digital marketing strategy to drive brand awareness, online traffic, and in-store sales.

Position: Digital Marketing Officer

Requirements
  • B. A in preferably Marketing Management
  • At least 1-year direct experience in a digital marketing position.
  • Experience in planning and development of digital marketing strategy.
  • Experience in implementing digital marketing activities.
  • Experience in taking roles for digital marketing and working in teams in a collaborative and consultative manner.
  • Proven ability to analyze data, identify trends, and make data-driven recommendations.
  • Excellent presentation skills.
  • Excellent interpersonal and team leadership skills–demonstrated ability to interact professionally with culturally and linguistically diverse staff.
  • Ability to work independently, manage multiple tasks concurrently, and meet deadlines in a timely way with attention to detail and quality.
  • Excellent English written and oral communication, as well as basic computer skills.
  • Self-direction 
  • Creativity
  • Creative content development (multiple language use)
  • Effective benchmarking and research capability
  • Fantastic time Management
  • Efficiency in communication 
  • Effective technology Tool use
  • Growth Mindset

Key responsibilities

  • Develop and implement a data-driven digital marketing strategy across various channels, including social media (e.g., TikTok Facebook, Instagram, YouTube and marketplaces), email marketing, SEO, and influencer advertising.
  • Collaborate with the creative design officer to create high-quality, engaging content (written, visual, and video) that showcases our products, highlights promotions, and educates our target audience.
  • Manage and optimize social media presence, building a strong online community and fostering customer engagement.
  • Develop and execute targeted marketing campaigns for Hey’s website to nurture leads and drive sales.
  • Track and analyze campaign performance using analytics tools, identify trends, and make data-driven recommendations for improvement.
  • Collaborate with internal teams (sales, product) to ensure brand consistency across all marketing initiatives.
  • Stay up-to-date on the latest digital marketing trends and technologies.
  • The DMO should develop content calendars based on the strategy document
  • The DMO is responsible for copywriting for social media accounts (Textual contents, Captions, text and email marketing, etc…)
  • The DMO should follow up accounts and draft analysis reports every month  
  • The DMO should communicate with the team to come up with marketing methods and understand concepts 
  • The DMO should be available in the chosen communication channels 

Location: Addis Ababa

Expiration date: Jul 31, 2024

How to Apply:

Interested applicants can submit your application through:- https://www.dereja.com/jobs/digital_marketing_officerhe_tech_retail_store2024-07-24_12:46:00

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