Visa Everywhere Initiative 2023 Global Application

Visa Everywhere Initiative 2023 Global Application Program, Visa Everywhere Initiative is a global, open innovation program that tasks startups to solve payments and commerce challenges for Visa, clients, and customers everywhere. It provides a premier global platform to demonstrate your ground-breaking solutions to the world.

Visa Everywhere Initiative is an open innovation program that helps startups like yours unlock new opportunities — and can give you a global platform to demonstrate your ground-breaking solutions. The program first launched in the U.S. in 2015, and quickly expanded into a global program. To date, nearly 12,000 startups have applied to the program — many of which now work with Visa or its clients. Applying is the first step towards getting Visa’s attention.

Get your startup on the world stage:

If you are looking for an opportunity to showcase innovative solutions to the world and a platform to gain recognition and build credibility, the Visa Everywhere Initiative is for you. This September, 2023, we are hosting a special edition in Ethiopia. Ready to change the game? Apply now or scroll down to learn more.


  • Winner – $25000
  • 2nd Runner Up – $15000
  • 3rd Runner Up – $10000

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Key competition details:

The 2023 Ethiopia competition is going to be more exciting than ever before — with an amazing opportunity for selected finalists to get in front of Visa’s executives, potential clients, and investors. Apply now for Visa Everywhere Initiative 2023 Global Application if you’re a startup with great products already in market and gaining traction — and are looking for an extra push from a global, trusted brand like Visa to gain scale.

• Visa will select 5 finalists who are located in Ethiopia and/or have a significant operations in the country. These 5 finalists will be invited to present their solutions in front of a panel of expert judges.

We are looking for products that deliver innovative payment and commerce solutions to consumers and businesses. These include but are not limited to:

Enablers of digital services and digital issuers

  • Blockchain and cryptocurrency
  • Crowdfunding
  • Banking as a service
  • BIN sponsors
  • Issuer/ Processors
  • Program managers

Digital issuance

  • Blockchain and cryptocurrency
  • Alternative lending
  • Personal financial management
  • Money transfer and remittance
  • Digital banking (aka neobanks)
  • Digital wallets, P2P, and transfers
  • Employee benefits
  • Payables
  • Corporate cards (aka expense management)

Value-add for merchants and/or consumers in regard to finance

  • Data and analytics
  • ID, authentication, and security
  • InsurTech
  • Loyalty
  • Merchant services and tools
  • Process and pay infrastructure

  • Retail technology

Small/medium-sized business

  • Money movement (disbursements, intra-account, P2P vendor, payments)
  •  Acceptance (e-commerce, mobile acceptance)
  • Risk management (chargebacks, etc.)
  • Brand management (community building, etc.)

New categories

  • Sustainable Fintechs
  • Urban Mobility
  • Risk


VEI Announcement by Al: mid-June

Application Window: 1–20 August

Selection of Finalists: 21–25 August 

5 finalists presentation prep.: 28 August – 8 September 

Finals: 15 September

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