Ashewa Technology Solutions S.C Vacancy 2024

Ashewa Technology Solutions S.C is an emerging, home grown and ambitious technology company based in Addis Ababa Ethiopia. Its established in 2020 to operate in a total of eleven technology sectors, including E-commerce, E-learning, E-payment, logistics and others.

Ashewa is building the system and creating the platform that potentially plays the vital role in ensuring a stable and sustainable digital economy in Ethiopia. A year in to its establishment, Ashewa manages to mobilize a huge resource, and continues to actively engage in a real, large-scale technological transformation. 

The Software Sales Representative at Ashewa Technology is a dynamic role responsible for driving sales growth and revenue generation across various tech sectors, including online marketplaces, ERP systems, site builders, custom software development, and more. The Sales Representative will leverage their technical expertise and industry knowledge to identify and pursue new business opportunities, provide consultative sales support, and build strong customer relationships. They will collaborate closely with the sales team and cross-functional teams to achieve sales targets and contribute to the company’s overall success.

Position: Software Sales Representative

Qualifications and Experience:

  • Bachelor’s degree in Business Administration, Marketing and, or a related field. Relevant certifications are a plus.
  • Proven experience in a sales or business development role, preferably in the software development or tech industry.
  • Strong technical aptitude and understanding of online marketplaces, ERP systems, site builders, custom software development, and related technologies.
  • Demonstrated success in achieving sales targets and driving revenue growth.
  • Excellent communication, negotiation, and presentation skills.
  • Consultative selling approach with the ability to effectively understand and address customer needs.
  • Strong relationship-building skills and the ability to establish trust and credibility with clients.
  • Self-motivated, results-oriented, and able to work independently as well as part of a team.
  • Proficiency in using CRM systems and sales tools.
  • Willingness to travel, as required.

Additional Qualities for Software Sales representative at Ashewa Technology 

  • Result-Oriented: Driven by achieving measurable outcomes and delivering on key performance indicators to drive business success.
  • Teamwork: Collaborative mindset, able to work effectively with diverse teams and individuals to achieve common goals.
  • Agility: Adaptable and flexible in navigating changing business environments and responding quickly to emerging opportunities and challenges.
  • Integrity: Demonstrates honesty, transparency, and ethical behaviour in all interactions and decision-making processes.
  • Excellency: Strives for excellence in all aspects of work, setting high standards for oneself and inspiring others to do the same.
  • Impact-Focused: Driven by creating positive impact and value for the company, employees, clients, and stakeholders through strategic decision-making and actions.
  • Customer-Centric: Places a strong emphasis on understanding and meeting customer needs and expectations to drive customer satisfaction and loyalty.
  • Innovation: Embraces creativity, curiosity, and a forward-thinking mindset to drive innovation and continuous improvement within the organisation.

These additional qualities are essential for the Sales Consultant at Ashewa Technology to effectively lead teams, drive business growth, and innovation in the software development market, and ensure alignment with the company’s values and strategic objectives.


  • Competitive salary and benefits package.
  • Opportunity to work for a leading Ethiopian tech company with a significant social impact.
  • Dynamic and collaborative work environment.
  • Be a part of shaping the future of Ethiopia’s digital landscape.

Location: Addis Ababa,

Deadline: July 14th 2024

How To Apply:

To apply, please submit your resume, a cover letter highlighting your relevant experience, and any code samples or projects you have worked on.

NB: Interested applicants Please submit your resume and cover letter to

Ashewa Technology Solution S.C. is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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